New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Smart speakers equipped with smart screens & AI provide useful insights to marketers.

This comment piece argues that the user experience of shopping is taking a new turn with the rise of the voice tech industry. Shopping by voice is still in its early phases but is growing fast: 36% of US and 16% of UK owners have made at least one purchase by voice.

The introduction of screens into Google Smart Display and Amazon’s Echo Show is driving fashion purchases and, combined with the comfort of electronic assistants and their integration into our cars and sat navs, may be changing the way we make purchases. Echo is dominating the direct-to-consumer market and search is moving away from Google to Amazon.

Marketers can reap the benefits of the voice assisted devices by gathering useful insights about consumer behaviour from these smart speakers. For example Amazon’s Alexa offers its customers Amazon Choice range, which automatically suggests products based on user buying history.

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[4 minute read]

 

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