In a competitive marketplace, chatbots can give brands an advantage over their competitors.
As consumers become more comfortable with chatbots, companies are increasingly using them to interact with potential and current customers. But marketers can use chatbots for more than just interactions. They can be used in developing marketing strategies to increase efficiency.
Since chatbots are available 24/7 they can provide an immediate response to website visitors and help turn them into time-sensitive leads. Using chatbots through messaging apps, websites, and landing pages can also help in answering customers’ queries promptly and advancing qualified leads to a sales call.
While the two-way conversation with a bot can help in increasing brand loyalty, they also gather a lot of data. Marketers can analyse chatbots data to gather insight and reveal keywords and phrases that can be worked into marketing campaigns.
[5 minute read]