Novel strategies will be key in delivering personalised and relevant content and experiences.
As new and sophisticated technologies emerge digital content will be everywhere, leading to higher online consumer engagement. This piece contends that brands will need to update and redefine their content marketing strategies to set them apart.
According to a Gartner study, around 20 billion IoT devices are expected to be in use by 2020. Brands will have a chance to serve content and experiences across devices like smart refrigerators and smart mirrors, allowing for personalised recommendations.
And with self-driving cars making drivers more like passengers’, brand integrations into car dashboards are already in their early stages. Customers will be able to place orders for pickup or buy fuel directly from their dashboards allowing retailers to blend in the physical and digital worlds.
[4 minute read; article may be behind a paywall]