New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Social media followers are more likely to share content, boosting subscribers further.

Email marketing delivers a higher ROI than any other digital channel and is a powerful tool for lead generation. Getting email subscribers who are really interested in your brand can help get attention in a cluttered inbox.

The author advises offering useful content like newsletter and ebooks, along with putting links on social media websites and twitter plugins to encourage users to share their email addresses. Holding social media contests and giveaways which let people participate in return for email addresses can also be useful.

Offering a sneak preview of your premium content, which can be accessed for free only after entering email address is another useful strategy. But this content needs to be useful as people can easily hide or unfollow posts that don’t offer much value.

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