UK advertising exports rose to £6.9bn in 2017 despite Brexit

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2019, 11:28 AM UTC

Advertising Association data reports a growth of 18% over the previous year.

The double digit growth rate of ad exports exceeded the 7% growth of UK’s service exports as a whole. Part of the growth can be traced to a robust performance in the European market where the export value of ad services has tripled since 2009, totalling £3.8bn. This is equivalent to 55% of all exports.

Small and medium-sized rather than “giant” firms are driving this growth in the UK market, which could be a positive signal for future growth. While the data seems encouraging, the article warns that an unfavourable Brexit might derail progress.

Adam&EveDDB’s chief executive James Murphy noted, “As we approach Brexit, it is crucial that we champion our industry on the world stage and pursue bold policies”.

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