VR technology could change how users interact with products while shopping online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2019, 12:24 PM UTC

Immersive online shopping experiences could help brands achieve higher conversion rates.

Virtual reality technology has largely been limited to gaming and entertainment industries but as accessibility improves, retailers are starting to take notice of the nascent tech.

VR is already being used to train medical surgeons and bomb-disposal personnel but it could potentially be used by e-commerce websites to reach higher conversion rates similar to that of bricks-and-mortar stores. The online clothing market, which was worth $100 billion in 2018, could use the tech to help users pick clothes from virtual racks and try them with a gesture on a virtual mirror.

But the application isn’t just limited to the clothing sector: Walmart has filed two patents focusing on VR furniture shopping experiences. As VR tech becomes more advanced and reachable for consumers, people will come up with more creative ways to use the technology.

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