New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Data from Hootsuite and We Are Social shows 3.48 billion people use social media, for an average of 2 hours 17 minutes per day.

More than three quarters of the world’s internet users are on social media. The total number of users is up 9% on last year. Of those, 3.26 billion use social on mobile devices, an increase of 10%.

Refining the figures to look at the proportion of the adults above 13, the “eligible penetration” of social platforms is around 58% globally, rising to above 70% in some regions including North America, northern Europe and eastern and south-eastern Asia. Time spent on platforms is only just up from 2018, but 40% higher than in 2014.

There is also data on age profiles of users and the popularity of different platforms: Facebook is still on top and growing monthly active users, while Twitter lost 4 million last year.

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