New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Interest-based targeting arrives on the professional network.

Advertisers on LinkedIn are now able to use over 200 professional interest categories to target messaging via the Campaign Manager tool. The categories, which include topics like artificial intelligence, global economy and customer experience, are matched to users based on the content they like and share on the platform.

Jae Oh, senior product manager at LinkedIn Marketing Solutions, explained that the new targeting function could help marketers build brand awareness and reach potential customers who have demonstrated an interest in content related to their product or business.

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