Sarah Chastney, Senior Product Communications Manager at LV=, explains how YouGov BrandIndex is a critical tool for tracking their brand health and campaign performance.
“The best thing about using YouGov was the very tight turnaround time. YouGov research allowed us to have credibility in the information we produced. We secured 55 pieces of tier one national and major news items.”
Kelly Hollidge, Senior Account Director at Citypress and Gill Galassi, Head of External Communications at Swinton
LV= is a leading financial services provider and a mutual. They have over 5.8 million customers, 1.1 million of whom are their members. They offer a variety of products to their customers including insurance, investment and retirement solutions.