Sarah Chastney, Senior Product Communications Manager at LV=, explains how YouGov BrandIndex is a critical tool for tracking their brand health and campaign performance.
“YouGov BrandIndex is really useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.”
LV= is a leading financial services provider and a mutual. They have over 5.8 million customers, 1.1 million of whom are their members. They offer a variety of products to their customers including insurance, investment and retirement solutions.