Local takeaway sits at the heart of the food market in the UK, however, the introduction of on demand food via apps has disrupted the market and is proving to be a game changer. But not all consumers are convinced with the transition to online ordering. This report, based on data from YouGov Profiles, shows how food on demand will develop and what brands must do to increase their market share.
This report is in three parts:
- Takeaway delivery demand is high in the UK
- Further growth faces obstacles to overcome
- Focus on customer needs
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