Price vs Quality

September 11, 2017, 1:53 PM UTC

Discount and value stores have become features of the UK high street, with offers continually vying for our attention. Higher-priced rivals sell themselves on quality over cheaper alternatives. However those who seek low prices and those who seek quality may not be as separate as brands assume.

This report looks at how price and quality work on shoppers motivations, and considers what retailers should do in order to maximise approval.

For this report, we have run in-depth statistical analyses of YouGov Profiles and YouGov BrandIndex data to produce practical actionable insight including:

  1. Insight into how many choose quality vs price, and how they overlap.
  2. Attitudinal insight into purchasing habits.
  3. Supermarket consideration for high earners.
  4. Attitudes towards financial situation.

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