For many in Great Britain the national sport of football plays an important role in their lives. Indeed so much so that football can be said to part of the very fabric of society. This report explores what brands need to know about a specific and large group of these fans – those who follow the English Premier League.
For this report, we have run in-depth statistical analyses of YouGov Profiles data to produce actionable insight for brands looking to market their products and services to Premier League football fans including:
- Who follows a Premier League team.
- How to target them.
- Where to advertise.
- What messages to use.
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