For many in Great Britain, being one of the beautiful people is of paramount importance. Indeed so much so that their lives are governed by the eternal quest to both look physically attractive and to stay looking young. This group offers brands a wealth of opportunity. But who are the beautiful people exactly? And what can brands do to get them on board with their products or services?

For this report, we have run in-depth statistical analyses of YouGov Profiles data to produce actionable insight for brands looking to sell to ‘the beautiful people’, including:

  1. Who the beautiful people are.
  2. How to target them.
  3. Where to advertise.
  4. What messages to use.

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