The growing dominance of technology and online entertainment has lead to physical media usage suffering. With this and the rise of ‘multi-screening’, many now spend less time reading as a result. Books and magazines have both felt the impact of this change.

This report explores this and looks towards the consumers of tomorrow, people aged 16-24, exploring their perspectives on magazine purchasing and reading. It also examines whether physical and digital technology can work together to increase both of these aspects and ultimately lead to life long customers.

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