CEO and Co-Founder

It is extraordinary how this election has been so dominated by the debate performances.The only question in anyone’s mind last night was whether Clegg could fire another booster-rocket, or whether the sparks had dimmed. As it turned out, the post-debate polls all showed Cameron staying ahead. (Note to the British Polling Council: we should probably all agree in the future on the same sample frame and question for these – YouGov and ICM weight to the debate audience, ComRes to the electorate, both reasonable preferences but producing different results, a matter I discussed in my previous post.)

In addition to the post-debate polling, YouGov also conducted four online focus groups. The first brief report on these was sent to our email list within two hours. It tells us rather more than the straight “who won?” number, so in case you missed it, find it here.

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