This month, Gillette achieved the highest uplift in Ad Awareness of any brand in the UK.

Last week the high-tech vacuum cleaner and hand dryer company Dyson announced that it would be moving its headquarters from Wiltshire to Singapore in order to “future proof” itself.

Gillette’s newest advert, ‘The Best Men Can Be’, unleashed a wave of both positive and negative responses from the public and the media. In the two minute advert, Gillette joins a movement of brands evoking social issues by calling upon men to stand up to bullying and harassment and be an example to younger generations.

Netflix ends dominant run for discount supermarkets

The retail industry has had a difficult time recently but shares in high street bakery Greggs have bucked the trend and hit an all-time high, thanks to some ingenious and topical marketing.

As the Guinness advert goes, good things come to those who wait. For The Six Nations new sponsorship deal, that’s definitely the case.

This month, Ferrero Rocher achieved the highest uplift in Ad Awareness of any brand in the UK.

What was the most popular Christmas ad of 2018?

In early autumn, Nike’s controversial ‘Just Do It’ advertising campaign starring former San Francisco quarterback Colin Kaepernick gained a huge degree of cut-through in the US and here in Europe.

New YouGov research examines Britons attitudes to equal representation of social groups