Super Streamers now make up 14% of Great Britain's population. In this YouGov Profiles framework study, we examine how advertisers can reach this market.
Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.
In this YouGov Profiles framework study, we examine attitudes towards advertising among Super Streamers — people who subscribe to two or more paid video streaming services and at least one paid music streaming service.
YouGov BrandIndex data explores how Disney+ has performed over the course of 2021.
In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.
In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the UK and Europe.
Tinder and ITV have partnered to offer hopeful singletons the opportunity to appear on Love Island. YouGov Profiles shows how the two audiences intersect.
YouGov Daily polling reveals that 27% of Brits think the news would be better if it moved out of London.
A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.
People worldwide listen to music via on-demand streaming services and the pandemic only accelerated the growth of music streaming. Which platforms did people use to listen to music in the last year?
Jaffa Cakes launch "Be what you want to be" advert and reopen the biscuit vs cake debate.
The YouGov study asked 18,000 people in 17 countries and regions how trustworthy they find advertising to be across ten popular media channels.
Half of Britons believe the press are overly critical of Meghan, while three in ten people say it treats Kate too favourably
In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.
Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.
YouGov's International Media Consumption report 2021.
Some people say they can’t stand the classics played every year, but which classic Christmas track tops the charts?
John Lewis' newly released 'Give a Little Love' advert is a hit with the British public but COVID-19 stops the advert having the impact seen in 2019.
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.
While Walkers have enjoyed more exposure among various groups since launching their 'Merry Crispmas' advert, positive impression of the brand has only increased significantly among those who were already customers.