While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.

This may be the first time one of these debates has been prompted by a popular television programme.

Ford has won the YouGov automotive Advert of the Month for June, after increasing Ad Awareness scores by 2.2 points in a month.

A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching live action from the 2021 Tour de France.

Fueled by an appetite for accurate information on the COVID-19 pandemic, worldwide trust in news has grown on average six percentage points over the last year, according to research conducted by YouGov for the annual Reuters Institute Digital News Report.

YouGov BrandIndex data reveals that GHD registered upticks in 10 metrics to claim the Biggest Brand Mover crown in June.

A YouGov Direct study reveals that about seven in ten Britons are currently subscribed to at least one paid online video streaming service.

Renault is the YouGov Automobile Advertiser of the Month for May, rising from 5.3 on April 26 to 7.6 on May 25.

YouGov BrandIndex data shows that Lipton Ice Tea registered upticks across most metrics in April.

Super Streamers now make up 14% of Great Britain's population. In this YouGov Profiles framework study, we examine how advertisers can reach this market.

Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.

In this YouGov Profiles framework study, we examine attitudes towards advertising among Super Streamers — people who subscribe to two or more paid video streaming services and at least one paid music streaming service.

YouGov BrandIndex data explores how Disney+ has performed over the course of 2021.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the UK and Europe.

Tinder and ITV have partnered to offer hopeful singletons the opportunity to appear on Love Island. YouGov Profiles shows how the two audiences intersect.

YouGov Daily polling reveals that 27% of Brits think the news would be better if it moved out of London.

A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

People worldwide listen to music via on-demand streaming services and the pandemic only accelerated the growth of music streaming. Which platforms did people use to listen to music in the last year?

Jaffa Cakes launch "Be what you want to be" advert and reopen the biscuit vs cake debate.