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  • A look at the sponsors that have made the biggest impact during Euro 2020Article

    A look at the sponsors that have made the biggest impact during Euro 2020

    While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.

    12 months ago
  • John Humphrys - Is Clarkson really saving the planet?Article

    John Humphrys - Is Clarkson really saving the planet?

    This may be the first time one of these debates has been prompted by a popular television programme.

    12 months ago
  • UK Automotive advert of the month: FordArticle

    UK Automotive advert of the month: Ford

    Ford has won the YouGov automotive Advert of the Month for June, after increasing Ad Awareness scores by 2.2 points in a month.

    12 months ago
  • Tour de France 2021 witnesses spike in viewership intentionsArticle

    Tour de France 2021 witnesses spike in viewership intentions

    A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching live action from the 2021 Tour de France.

    about 1 year ago
  • Worldwide trust in news up – but turning confidence into profit remains challengingArticle

    Worldwide trust in news up – but turning confidence into profit remains challenging

    Fueled by an appetite for accurate information on the COVID-19 pandemic, worldwide trust in news has grown on average six percentage points over the last year, according to research conducted by YouGov for the annual Reuters Institute Digital News Report.

    about 1 year ago
  • UK – Biggest Brand Movers – June 2021Article

    UK – Biggest Brand Movers – June 2021

    YouGov BrandIndex data reveals that GHD registered upticks in 10 metrics to claim the Biggest Brand Mover crown in June.

    about 1 year ago
  • One in two Brits have multiple paid video streaming services; trend likely to continue post pandemicArticle

    One in two Brits have multiple paid video streaming services; trend likely to continue post pandemic

    A YouGov Direct study reveals that about seven in ten Britons are currently subscribed to at least one paid online video streaming service.

    about 1 year ago
  • UK Automobile advertiser of the month: RenaultArticle

    UK Automobile advertiser of the month: Renault

    Renault is the YouGov Automobile Advertiser of the Month for May, rising from 5.3 on April 26 to 7.6 on May 25.

    about 1 year ago
  • UK – Biggest Brand Movers – May 2021Article

    UK – Biggest Brand Movers – May 2021

    YouGov BrandIndex data shows that Lipton Ice Tea registered upticks across most metrics in April.

    about 1 year ago
  • A closer look at Super Streamers and their attitudes towards advertsArticle

    A closer look at Super Streamers and their attitudes towards adverts

    Super Streamers now make up 14% of Great Britain's population. In this YouGov Profiles framework study, we examine how advertisers can reach this market.

    about 1 year ago
  • The surge in mobile gaming will likely stick around beyond COVID-19Article

    The surge in mobile gaming will likely stick around beyond COVID-19

    Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.

    about 1 year ago
  • YouGov Framework: How to reach a Super StreamerArticle

    YouGov Framework: How to reach a Super Streamer

    In this YouGov Profiles framework study, we examine attitudes towards advertising among Super Streamers — people who subscribe to two or more paid video streaming services and at least one paid music streaming service.

    about 1 year ago
  • Has Disney+ found the winning streaming formula?Article

    Has Disney+ found the winning streaming formula?

    YouGov BrandIndex data explores how Disney+ has performed over the course of 2021.

    about 1 year ago
  • A look at the changing media landscape in APAC in 2021Article

    A look at the changing media landscape in APAC in 2021

    In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.

    about 1 year ago
  • A look at the changing media landscape in the UK and Europe in 2021Article

    A look at the changing media landscape in the UK and Europe in 2021

    In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the UK and Europe.

    about 1 year ago
  • Tinder and Love Island: it’s a matchArticle

    Tinder and Love Island: it’s a match

    Tinder and ITV have partnered to offer hopeful singletons the opportunity to appear on Love Island. YouGov Profiles shows how the two audiences intersect.

    over 1 year ago
  • Quarter of Brits say news would be better if it was less London-centricArticle

    Quarter of Brits say news would be better if it was less London-centric

    YouGov Daily polling reveals that 27% of Brits think the news would be better if it moved out of London.

    over 1 year ago
  • Roughly a third of consumers globally engaged with social media ads more amid the pandemicArticle

    Roughly a third of consumers globally engaged with social media ads more amid the pandemic

    A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.

    over 1 year ago
  • The most popular music streaming platforms in key markets globallyArticle

    The most popular music streaming platforms in key markets globally

    People worldwide listen to music via on-demand streaming services and the pandemic only accelerated the growth of music streaming. Which platforms did people use to listen to music in the last year?

    over 1 year ago
  • Jaffa Cakes launches new ad and reopens the biscuit vs cake debateArticle

    Jaffa Cakes launches new ad and reopens the biscuit vs cake debate

    Jaffa Cakes launch "Be what you want to be" advert and reopen the biscuit vs cake debate.

    over 1 year ago

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