Article
A look at the sponsors that have made the biggest impact during Euro 2020
While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.
12 months agoArticle
John Humphrys - Is Clarkson really saving the planet?
This may be the first time one of these debates has been prompted by a popular television programme.
12 months agoArticle
UK Automotive advert of the month: Ford
Ford has won the YouGov automotive Advert of the Month for June, after increasing Ad Awareness scores by 2.2 points in a month.
12 months agoArticle
Tour de France 2021 witnesses spike in viewership intentions
A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching live action from the 2021 Tour de France.
about 1 year agoArticle
Worldwide trust in news up – but turning confidence into profit remains challenging
Fueled by an appetite for accurate information on the COVID-19 pandemic, worldwide trust in news has grown on average six percentage points over the last year, according to research conducted by YouGov for the annual Reuters Institute Digital News Report.
about 1 year agoArticle
UK – Biggest Brand Movers – June 2021
YouGov BrandIndex data reveals that GHD registered upticks in 10 metrics to claim the Biggest Brand Mover crown in June.
about 1 year agoArticle
One in two Brits have multiple paid video streaming services; trend likely to continue post pandemic
A YouGov Direct study reveals that about seven in ten Britons are currently subscribed to at least one paid online video streaming service.
about 1 year agoArticle
UK Automobile advertiser of the month: Renault
Renault is the YouGov Automobile Advertiser of the Month for May, rising from 5.3 on April 26 to 7.6 on May 25.
about 1 year agoArticle
UK – Biggest Brand Movers – May 2021
YouGov BrandIndex data shows that Lipton Ice Tea registered upticks across most metrics in April.
about 1 year agoArticle
A closer look at Super Streamers and their attitudes towards adverts
Super Streamers now make up 14% of Great Britain's population. In this YouGov Profiles framework study, we examine how advertisers can reach this market.
about 1 year agoArticle
The surge in mobile gaming will likely stick around beyond COVID-19
Many mobile gamers in the US and Great Britain say they will continue playing more often than they did before the pandemic.
about 1 year agoArticle
YouGov Framework: How to reach a Super Streamer
In this YouGov Profiles framework study, we examine attitudes towards advertising among Super Streamers — people who subscribe to two or more paid video streaming services and at least one paid music streaming service.
about 1 year agoArticle
Has Disney+ found the winning streaming formula?
YouGov BrandIndex data explores how Disney+ has performed over the course of 2021.
about 1 year agoArticle
A look at the changing media landscape in APAC in 2021
In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.
about 1 year agoArticle
A look at the changing media landscape in the UK and Europe in 2021
In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the UK and Europe.
about 1 year agoArticle
Tinder and Love Island: it’s a match
Tinder and ITV have partnered to offer hopeful singletons the opportunity to appear on Love Island. YouGov Profiles shows how the two audiences intersect.
over 1 year agoArticle
Quarter of Brits say news would be better if it was less London-centric
YouGov Daily polling reveals that 27% of Brits think the news would be better if it moved out of London.
over 1 year agoArticle
Roughly a third of consumers globally engaged with social media ads more amid the pandemic
A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.
over 1 year agoArticle
The most popular music streaming platforms in key markets globally
People worldwide listen to music via on-demand streaming services and the pandemic only accelerated the growth of music streaming. Which platforms did people use to listen to music in the last year?
over 1 year agoArticle
Jaffa Cakes launches new ad and reopens the biscuit vs cake debate
Jaffa Cakes launch "Be what you want to be" advert and reopen the biscuit vs cake debate.
over 1 year ago