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  • What is Britain’s favourite doughnut filling?Article

    What is Britain’s favourite doughnut filling?

    Jam trumps custard among filled doughnut fans

    4 months ago
  • Ad of the month UK – Fever-TreeArticle

    Ad of the month UK – Fever-Tree

    From taking up residency at events to organising workshops, Fever-Tree has managed to get the attention of consumers throughout the months of May and June.

    about 1 year ago
  • A look at the sponsors that have made the biggest impact during Euro 2020Article

    A look at the sponsors that have made the biggest impact during Euro 2020

    While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.

    about 1 year ago
  • Kopparberg's GB News row hits customer perceptionsArticle

    Kopparberg's GB News row hits customer perceptions

    YouGov data shows that Kopparberg's G

    about 1 year ago
  • KFC revives finger-licking good tagline as restrictions easeArticle

    KFC revives finger-licking good tagline as restrictions ease

    YouGov data shows that bringing back finger-licking good went down well with the public.

    about 1 year ago
  • What's driving consumer desire for meatless products?Article

    What's driving consumer desire for meatless products?

    One in five meat-eating Americans (19%) and almost a third of meat-eating Brits (31%) say they consume meatless products at a monthly or more frequent basis.

    about 1 year ago
  • What is making flexitarians in the US and UK shift towards a meatless diet?Article

    What is making flexitarians in the US and UK shift towards a meatless diet?

    Flexitarians, who follow vegetarianism with the occasional inclusion of meat, form 13% of the UK’s population and 12% in the US.

    about 1 year ago
  • UK – Biggest Brand Movers – May 2021Article

    UK – Biggest Brand Movers – May 2021

    YouGov BrandIndex data shows that Lipton Ice Tea registered upticks across most metrics in April.

    about 1 year ago
  • Wrigley's offers some much-needed optimismArticle

    Wrigley's offers some much-needed optimism

    Wrigley's Extra's new ad drove brand scores upwards.

    about 1 year ago
  • UK Advertiser of the Month: TyrrellsArticle

    UK Advertiser of the Month: Tyrrells

    During April, Tyrrells achieved the highest uplift in Ad Awareness in the UK with a 9-point rise.

    over 1 year ago
  • Global: Consumer willingness to pay for environmentally friendly productsArticle

    Global: Consumer willingness to pay for environmentally friendly products

    Consumers seem inclined to play their part in helping preserve the environment and are willing to back their personal values with their spending dollars, according to YouGov data.

    over 1 year ago
  • More than half the world’s population wants to lose weight: Many consumers pile on pandemic poundsArticle

    More than half the world’s population wants to lose weight: Many consumers pile on pandemic pounds

    Almost two thirds (64%) of consumers cited lack of exercise or physical activity as a contributing factor towards their weight gain during the pandemic.

    over 1 year ago
  • Global: The pandemic has changed the types of food consumers are buyingArticle

    Global: The pandemic has changed the types of food consumers are buying

    A look at four food spending categories – fresh fruit/vegetables, dairy items, chilled ready meals, and junk food – reveals shares of people in key markets around the globe increased their consumption in each of these categories.

    over 1 year ago
  • Tesco’s tech giveaways and pub advocacy boost awareness and buzzArticle

    Tesco’s tech giveaways and pub advocacy boost awareness and buzz

    Tesco's scores improved following a twin-track campaign in April 2021.

    over 1 year ago
  • UK – Biggest Brand Movers – AprilArticle

    UK – Biggest Brand Movers – April

    YouGov data shows that Beefeater saw the most brand movements for March 2021.

    over 1 year ago
  • International FMCG/CPG Report 2021: Consumer goods in a crisisArticle

    International FMCG/CPG Report 2021: Consumer goods in a crisis

    YouGov’s International FMCG/CPG Report for 2021 investigates how attitudes and behaviors have shifted within each market.

    over 1 year ago
  • Wetherspoon’s brand benefits in the lead up to hospitality reopeningArticle

    Wetherspoon’s brand benefits in the lead up to hospitality reopening

    As anticipation for the reopening of outdoor hospitality grows, JD Wetherspoon's brand has enjoyed a boost in brand metrics.

    over 1 year ago
  • Gen Z grocery shoppers show signs of being more accepting of GMO food: Key marketsArticle

    Gen Z grocery shoppers show signs of being more accepting of GMO food: Key markets

    Generational differences on perceptions of GMOs or “genetically modified organisms” typically added to food, for example, are increasingly apparent as certain Gen Z populations have a more favorable view of GMOs when compared with other grocery shoppers.

    over 1 year ago
  • Americans and Brits who drank more alcohol amid the pandemic were more likely to drink aloneArticle

    Americans and Brits who drank more alcohol amid the pandemic were more likely to drink alone

    Shares of people in the US and Great Britain say they have been drinking more amid the pandemic, YouGov data finds, and those who have done so are more likely to be drinking alone than those who kept their alcohol intake the same over the last year.

    over 1 year ago
  • Consumer’s appetite for Deliveroo has increased since the pandemic beganArticle

    Consumer’s appetite for Deliveroo has increased since the pandemic began

    While the beginning of the pandemic was a difficult time for all businesses, food delivery apps like Deliveroo have since benefitted from increased enthusiasm for takeaways.

    over 1 year ago

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