Last week high-street bakery chain Greggs reached out to rapper Stormzy to reveal he was the first member of an exclusive “next-level VIP” service for its most famous fans. The invite-only VIP card, which was accompanied by a promotional video describing the benefits, allows the user to order Greggs whenever and wherever they want.

The supermarket has announced an overhaul of its products and a new advertising campaign to retain customers this summer when its deal with delivery provider Ocado comes to an end

Most of those who failed to stay off the booze as part of the popular health campaign Dry January reached their breaking point only halfway through the month

Have brands seen a consistent return on their attempts to appeal to Britons taking part in Veganuary?

The environment, sustainability and personal health are increasingly important topics for Britons.

More than 200 new vegan products have launched this month to capitalise on the thousands of Brits taking the Veganuary pledge, but does it benefit the brands in the long term?

Veganism has grown in popularity over the past year, leading to many products like Greggs’ vegan sausage roll and KFC’s vegan burger which I’ve looked at in this column previously.

Over four in ten Brits aren't using food delivery apps.

Just under half of UK adults have just opened door number one on their advent calendar – and some will even have found makeup or booze

Are Brussel sprouts beloved by Britons? Do people really love roast turkey, or is it just tradition? Does anyone actually like bread sauce? YouGov reveals all.