People who don't eat meat, or are trying to cut down, are more likely to consider buying and recommending M&S; following Veganuary campaign
Despite an unprecedented year for many retail categories, consumer demand for soft drinks sees just a marginal decrease in purchase likelihood from 2019 to 2020 and weekly consumption of soft drinks held steady across many types of drinks during the same period.
YouGov asks Britons which kinds of seafoods they would be likely to eat if offered
New YouGov research shows the Chinese takeaway rules supreme across nearly all of Britain
As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?
A new survey from YouGov spanning 17 markets reveals that people prefer smaller grocery store formats to larger ones in most markets.
One in fourteen British parents also say they “always” or “often” find it difficult to provide food for their children during school holidays
Nearly three in ten Dry January participants have already had a drink only a week into the challenge
Roast potatoes and gravy are the most ubiquitous items on the Christmas dinner, with only around half opting for turkey
Habits have changed in both directions, but the most frequent orderers are getting more deliveries since lockdown began
A new YouGov BrandIndex Ad Awareness ranking reveals that confectionery brands are leading the pack
While Walkers have enjoyed more exposure among various groups since launching their 'Merry Crispmas' advert, positive impression of the brand has only increased significantly among those who were already customers.
That the British love tea is a well-known stereotype. But are we truly unique in our love for the boiled herb drink?
The Belgian biscuit-maker Lotus Biscoff is the snack food company that has gained the most customers during January to November compared with last year
Alcohol-free Guinness is good for the brand.
A new YouGov Profiles study compares Brits who prefer fresh foods, and those who opt for frozen
Uncle Ben's has announced it will rebrand to Ben's Original, saying they understood the inequalities associated with its brand and logo.
Most Brits buy snacks. But what kind of snacks do they buy?
Many Brits don't know what's going on in the nation's farms
Fever-Tree has managed to limit the hit to its sales as consumers shifted to at-home drinking, helped by the brand’s first national TV advert targeting consumers at home.