Lead data journalist

Charities, individuals and food brands dominate the list

YouGov Ratings measures the popularity of anything and everything: football clubs; chocolate bars; actors; cars. This allows us to create a league table of the most popular items in a topic, such as politicians. But what happens if you compile absolutely everything into one list?

The full table can be found at the bottom of the page but three categories absolutely dominate, together making up 72 of the top 100 places.

Charities

Nineteen of the top 100 entities are charities, and health charities in particular are very popular, making up six out of the top ten.

The most popular ­– the British Heart Foundation ­– is the second most well-regarded entity in the entire YouGov Ratings system, with 87% having a positive opinion of it. Only 3% have a negative opinion.

People

A quarter of the top 100 entities are individuals. Actors dominate this list, with 15 of the 26 being stars of stage and screen. The most popular individual - and the most popular entity in the entire database - is Sir David Attenborough, who does not quite fall into this category, although he has of course been gracing Britain’s TV sets for a staggering seven decades. Fully 87% of Britons have a positive view of the nation’s foremost naturalist.

Foods

A further quarter (27) of the top 100 YouGov Ratings entities are food brands. Products containing chocolate are especially prominent within this list, making up 19 of the 27 brands. Again, however, this does not include the most popular food brand listed, which is Heinz. The famed ketchup manufacturer is liked by 83% of Britons, making it the eighth most liked entity overall.

Rank

Entity

% who like

1

David Attenborough

87%

2

British Heart Foundation

87%

3

St. John Ambulance

87%

4

Macmillan Cancer Support

86%

5

Cancer Research UK

86%

6

Great Ormond Street Hospital

84%

7

Tom Hanks

84%

8

Heinz

83%

9

Marie Curie

83%

10

Lego

83%

11

Google Maps

83%

12

Maltesers

82%

13

Sony

82%

14

Steven Spielberg

82%

15

Keep Britain Tidy

82%

16

McVitie's Milk Chocolate Digestives

82%

17

Google

82%

18

Alzheimer's Research UK

81%

19

Kit Kat

81%

20

Amazon

81%

21

Roald Dahl

81%

22

Guide Dogs

81%

23

Google.co.uk

81%

24

Dairy Milk

81%

25

Colgate

81%

26

Samsung

81%

27

RNLI Lifeboats

80%

28

National Trust

80%

29

British Red Cross

80%

30

Cadbury Buttons

80%

31

Queen

80%

32

Judi Dench

79%

33

Morgan Freeman

79%

34

Royal British Legion

79%

35

Cadbury Milk Chocolate Digestives

79%

36

Walkers

79%

37

Jacob's

79%

38

Robin Williams

79%

39

Samaritans

79%

40

YouTube

79%

41

ABBA

78%

42

Post Office

78%

43

Muhammad Ali

78%

44

Alzheimer's Society

78%

45

Rowan Atkinson

78%

46

Helen Mirren

78%

47

Cadbury Fingers

77%

48

Help for Heroes

77%

49

Prince Harry

77%

50

20th Century Fox

77%

51

Flake

77%

52

Smarties

77%

53

Prostate Cancer UK

77%

54

Harrison Ford

77%

55

Usain Bolt

77%

56

Michael Caine

77%

57

BBC iPlayer

77%

58

Anthony Hopkins

77%

59

Channel 4

77%

60

Cadbury Twirl

77%

61

Kellogg's

77%

62

Cornetto

76%

63

Visa

76%

64

Pringles

76%

65

Boots

76%

66

Aldi

76%

67

Warner Bros.

76%

68

Only Fools and Horses

76%

69

Aero

76%

70

Galaxy Minstrels

76%

71

Robert De Niro

76%

72

Thorntons

76%

73

NHS.uk

76%

74

Planet Earth

76%

75

NSPCC

76%

76

Magnum

76%

77

Galaxy Milk Chocolate

76%

78

Denzel Washington

76%

79

Colin Firth

76%

80

Freddie Mercury

76%

81

Hovis

75%

82

Julie Walters

75%

83

Planet Earth: Blue Planet II

75%

84

Charles Dickens

75%

85

BBC One

75%

86

Marks & Spencer

75%

87

Twix

75%

88

Sean Connery

75%

89

David Jason

75%

90

Rolo

75%

91

Cadbury Wispa Bar

75%

92

ITV

75%

93

Galaxy

75%

94

WWF

75%

95

Trevor McDonald

74%

96

Queen Elizabeth II

74%

97

Wikipedia

74%

98

Leonardo da Vinci

74%

99

Sainsbury's

74%

100

Cathedral City

74%

Photo: Getty

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