YouGov CultureIndex shows that social distancing, hand-cleaning facilities, and mandatory masks are the most popular measures venues can take to make visitors feel comfortable again

But the public is much less likely think a company’s intentions are genuine when it shows support for the LGBTQ+ community during Pride month compared with the rest of the year

How has Animal Crossing: New Horizons impacted Nintendo?

Could COVID-19 be the death of the cinema? YouGov data suggests otherwise

New YouGov polling shows Britons recognise the value of sporting events for national morale, but think it’s best to put them on pause due to the coronavirus

The average Briton owns more than 50 books, but do they organise them alphabetically, by colour, genre, or size - or simply let chaos reign?

Brits still prefer a paperback over an e-book, and most prefer to do their reading before hitting the hay

YouGov polling of Star Wars fans reveals that classic heroes and villains such as Darth Vader and Han Solo remain favourites

Most Brits don't trust what they see on social media. But do they mind?

YouGov asks the public where the borders lay, but their location remains a mystery for many

People who live in the South West are more likely to expand the West Country’s borders

on AdTech Daily, 9th Oct 2019

New RUSI-YouGov research shows both profound reverence and striking ignorance towards Britain's involvement in the Second World War.

YouGov asks whether fans will continue listening to the music of Michael Jackson and R. Kelly after high-profile sexual abuse allegations - and whether they think radio, TV and streaming services should ban them

The number of Britons that are illegally downloading music is decreasing, according to new custom research from YouGov.

Major YouGov survey reveals the extent to which the generations hold differing views on England and Englishness

YouGov Profiles reveals the key differences between Brits who consider themselves “ordinary” and those who do not

At one time, the NME was an essential part of popular musical culture, with a host of iconic stars gracing its cover

YouGov examines which famous children’s books children are no longer reading – and which they still are

Seven in ten Brits have read at least one of Dahl's children's novels