YouGov polling of Star Wars fans reveals that classic heroes and villains such as Darth Vader and Han Solo remain favourites

Most Brits don't trust what they see on social media. But do they mind?

YouGov asks the public where the borders lay, but their location remains a mystery for many

People who live in the South West are more likely to expand the West Country’s borders

on AdTech Daily, 9th Oct 2019

New RUSI-YouGov research shows both profound reverence and striking ignorance towards Britain's involvement in the Second World War.

YouGov asks whether fans will continue listening to the music of Michael Jackson and R. Kelly after high-profile sexual abuse allegations - and whether they think radio, TV and streaming services should ban them

The number of Britons that are illegally downloading music is decreasing, according to new custom research from YouGov.

Major YouGov survey reveals the extent to which the generations hold differing views on England and Englishness

YouGov Profiles reveals the key differences between Brits who consider themselves “ordinary” and those who do not