YouGov's Plan and Track solution is a syndicated data platform that helps you define and understand the precise audience you need, then track the effectiveness of your campaigns and measure brand performance every single day. Built on over a decade of connected data, it provides historical and up to the minute insights with unrivalled granularity to help brands grow.
Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world.
Define your target audience
Understand them with depth and detail
Discover where and when to engage them
BrandIndex continuously measures the public’s perception of thousands of brands every day. Tracking brands for over a decade, it gives you both a historical and instant view of your brand and campaign.
Target your audience with live campaigns
Monitor your performance over time
Benchmark success and strategise growth
React in the moment to changes in perception of your brand from thousands of interviews per day across 16 different metrics.
Identify precise audience segments and the messaging and timing that will resonate with them most throughout your campaigns.
Truly understand the mindset of your consumers with detailed profiling from brand perception to hobbies, media consumption and much more.
Add-on to our daily brand perception data, re-contact defined audience segments with your own unique questions or conduct independent surveys and upload the data back into your Profiles account.
Embrace the power of our connected data, trusted by the world's leading brands and media, to deliver robust insights about the markets and audiences most important to you.
Stay close to the competition by tracking your brand performance against your competitors and react to movements as they unfold.
Our syndicated offerings are underpinned by the data collected from our online community which is stored in our connected data vault and accessible via our industry leading technology.
Continually updated data from our global online community
The YouGov Panel is built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade. We operate this highly engaged online community of millions of people all over the world, which means you can get straight to the pulse of consumer attitudes, behaviours and opinions.
Readily available data via the YouGov Cube
The YouGov Cube is our connected dataset encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.
Advanced analytics with YouGov Crunch
YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io
YouGov engages consumer panellists in 42 countries across Europe, the Americas, the Middle-East and Asia, with partner panels enabling us to reach over 70 markets in all. If you're present in those markets or planning on expanding to them, we can go there with you and help you understand consumers and their distinctly local features.
You're not just buying a product, our Client Services team is just a phone call or email away to help you get the best out of Plan and Track. From sector specialists to data scientists, we'll help you answer the hardest questions.
You're in good company. Join the top companies that use our Plan and Track products.
Without YouGov Profiles and CharityIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets.See case study
The added bonus of being able to access our sample via profiles was really useful for expanding on the minutiae of audience behaviour to deliver deeper insights.See case study
YouGov BrandIndex is really useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.See case study
The ability to look at our reader profiles against so many thousands of attitudes, beliefs and behaviours is hugely valuable.See case study
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Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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