Connected social and digital sentiment analysis

Monitor engagement, opinion, and brand efficiency with YouGov Signal. Signal analyses online conversation and data from the broadest online global reach of sources, turning opinions into quantitative metrics for you to track and analyse.

Our digital listening tool covers every relevant news article, social post, search volume, video, review and much more in relation to every major brand, company and product, TV show and movie.

Learn from a dedicated team of data scientists assigned to your account, who do the searching so you don't have to, and provide weekly custom reports.

Rich, reliable data on social opinions
Rich data
Rich data
Robust, dynamic data and analysis augmented by YouGov’s unique connected data set - The Cube.
Intelligent analysis
Intelligent analysis
Insight extraction technology providing customised sector-specific context and topics and natural language processing with 93% sentiment accuracy.
Dedicated data scientists
Dedicated data scientists
Professional support from dedicated data scientists at no additional cost.

How does YouGov Signal work?

Signal collects data from all relevant sources, analysing the language behind text and conversation, and aggregates the statistics into digestible quantitative metrics, creating meaningful insights.

Get global real time coverage and reliable data, as we combine with YouGov’s pre-existing survey analysis to give you a richer picture of the people engaging with your brand, product or company.

Our dedicated team of industry agnostic data scientists will be assigned to your account to apply complex Machine Learning, competitive benchmarking and advanced topic specific NLP models to track sentiment, intent and emotion.

YouGov Signal combines all this digital and social data into one place.

It allows you to:

- Conduct thorough online brand analysis

- Track interest and sentiment around individual products

- Benchmark your brand(s) and products against 50 different sectors

- Monitor interest in and sentiment of any individual or key brand ambassador conversations

- Track the appetite and impact of TV programs across 36 different metrics and 40+ markets and compare shows against industry standards

- Forecast movie performance and discover your audience

Discover YouGov Signal >

The YouGov Advantage

  1. 1. Panel

    Access our global online panel of millions of people who talk to us every day about their entire world.

  2. 2. Crunch

    Our online analytics platform allows our clients and researchers to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.

  3. 3. Cube

    A connected data universe where we store everything we learn from our global online community, built from three dimensions; time, data and people.

The Signal Team

The YouGov Signal team comprises data scientists, modelers, developers and client service teams across the globe.

They use social data to build predictive models, track the efficacy of marketing campaigns and understand online consumer opinions.

The team is led by Hamish Brocklebank who co-founded and ran Portent.IO which became “YouGov Signal” upon its acquisition in December 2018. The team has extensive experience working with major movie studios, TV networks, global brands and political organizations around the world.

Hamish Brocklebank portrait photo

Hamish Brocklebank

YouGov Signal

Discover meaningful intelligence

Unlock reliable data on social opinion with Signal.