YouGov Recommend+ is a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy. Marketing professionals can evaluate the importance of factors such as brand image, brand values, emotion and consumer personality in determining whether someone is likely to recommend a brand or not.
YouGov has been assessing consumer recommendation of brands for 20 years and we currently measure it in more than 40 markets. We understand the importance of recommendation as brand health and consumer satisfaction metrics but also as a powerful communications channel. The scale, depth and breadth of our unique data assets mean that they are an unrivalled source of profound, and sometimes challenging, insights on what is driving consumer recommendations.
YouGov Recommend+ is a brand specific tracking service making full use of YouGov’s data assets. We know that consumer attitudes to brands can range from nonchalance to love, from logical to emotional. Our data will allow you to understand how your brands, and your competitors’, perform.
It’s also not all about you, it’s about them. Some people are more likely to recommend you than others. When optimizing your product, brand and communications you need to understand how tough to influence your audience is. We can tell you.
Our connected data approach will mean that you have the full picture on what's driving your NPS and the right information to improve it.
We deliver the following:
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Julian Tooke has been working on consumer measurements and marketing for 30 years. He has worked at advertising, media and market research agencies with brand stakeholders both in the UK and across the world.
Global Director of Product Integration
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