YouGov Sport provides international research in sports, sponsorship and entertainment providing the world's biggest brands and rights-holders with actionable insights that go far beyond the numbers.

State of the art techniques
State of the art techniques
Robust, dynamic solutions, augmented by our unique connected data set - The YouGov Cube.
Experts in the field
Experts in the field
Highly experienced experts who design research for the world's sports and entertainment leaders, committed to solving your challenges.
Adaptable to your needs
Adaptable to your needs
We don't have a one size fits all approach, but research designed entirely for your needs and your budget.

The team works with rights holders, brands and agencies and uses proprietary tools to help create winning sports and entertainment marketing strategies.

Our client roster stretches across the world from top American rights-holders to the most visible European and Middle Eastern brands. The team’s expertise empowers clients to find optimal sponsorship matches, assess the effectiveness of partnerships and deliver best-in-class sports marketing strategies.

We also collect data on public perceptions of sports properties and teams from around the world, permitting rights holders and sponsors to constantly assess performance, partnerships and strategies. Within the sports and entertainment sector, the team also specialises in:

  • Media monitoring and evaluation
  • Valuation of rights and partnerships
  • Economic impact
  • Market sizing
  • Sponsorship sales
  • Trend analysis
  • Sports brand tracking
  • RealTime consumer insight

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Sports Team

Frank Saez is the founder and leader of YouGov Sports. Managing a team of 40+, Frank is recognised by his peers as one of the foremost practitioners in global sports business analysis and research, Frank has over 20 years international experience, working with some of the world’s leading sports rights holders and sponsors.

Over the years, Frank has gathered many of the industry’s leading minds and practitioners into YouGov Sport to provide a unique and comprehensive client service. Known for speed, innovation and quality service, the leadership team is supported by a large cast of young and hard-working talent. In putting clients first, YouGov Sport is proud to be highly regarded as both an employer and service provider.

Frank Saez

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211