Our specialist Public Sector and Not-for-Profit team provides insight for a broad range of organisations – from government departments and agencies to professional membership organisations, charities, NGOs and regulated service providers such as water companies, train operators and airports.
From opinion polling and perceptions tracking to campaign evaluation and audience segmentation, our team works with central government and its executive agencies, regulatory bodies and consumer protection organisations, charities, NGOs and professional membership bodies (including chartered institutes and trade unions) and regulated industries such as water, rail and air.
Our highly engaged online community means we can access hard to reach and specialist groups. Recent projects have seen us carry out research among parents, employees, students, teachers, those with specific health conditions, airport users, and those who donate to charity.
- Public awareness
- Custom campaign and brand tracking
- Syndicated brand tracking (through BrandIndex and CharityIndex)
- Continuous opinion tracking
- Thought leadership
- Stakeholder research
- Policy development and evaluation
- Customised audience segmentation
- Economic experiments
- Syndicated audience segmentation (through Profiles)
- Qualitative research
- RealTime consumer research
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
You're in good company. Join the world's leading organisations that choose YouGov.
Gavin Ellison leads our 10-strong Pubic Sector and Not-for-Profit team. Our researchers have expertise in a diverse range of fields from equalities to education, public opinion to communications and campaign evaluation.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
Find out more
Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
Find out more
Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
Find out more