Public Sector and Not-for-Profit Research

Our specialist Public Sector and Not-for-Profit team provides insight for a broad range of organisations – from government departments and agencies to professional membership organisations, charities, NGOs and regulated service providers such as water companies, train operators and airports.

State of the art techniques
State of the art techniques
Robust, dynamic solutions augmented by our unique connected data set - The YouGov Cube.
Experts in the field
Experts in the field
Highly experienced researchers in fields from equalities and education to public opinion, communications and campaign evaluation.
Adaptable to your needs
Adaptable to your needs
We don't have a one size fits all approach, but research designed entirely for your needs and your budget.

From opinion polling and perceptions tracking to campaign evaluation and audience segmentation, our team works with central government and its executive agencies, regulatory bodies and consumer protection organisations, charities, NGOs and professional membership bodies (including chartered institutes and trade unions) and regulated industries such as water, rail and air.

Our highly engaged online community means we can access hard to reach and specialist groups. Recent projects have seen us carry out research among parents, employees, students, teachers, those with specific health conditions, airport users, and those who donate to charity.

We can also conduct fast surveys among health professionals with our Health Professionals Survey and teachers with Teacher Track.

  • Public awareness
  • Custom campaign and brand tracking
  • Syndicated brand tracking (through BrandIndex and CharityIndex)
  • Continuous opinion tracking
  • Thought leadership
  • Stakeholder research
  • Policy development and evaluation
  • Customised audience segmentation
  • Economic experiments
  • Syndicated audience segmentation (through Profiles)
  • Qualitative research
  • RealTime consumer research

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

CLIENTS

Case studies

You're in good company. Join the world's leading organisations that choose YouGov.

The YouGov team was exceptional in helping us gather the voices of people living with terminal and advanced illness in a robust and sensitive way so that our call for a change in the law and culture around death and dying is truly evidence-based and person-centred.

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The research has been incredibly valuable to us, and is used to shape all of our pet health and welfare work through the use of robust, credible research. I would have no hesitation in recommending YouGov to anyone.

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The level of client engagement and guidance by the YouGov team was second to none. I would work with YouGov again and recommend them to other organisations who are looking to pursue a major national research project.

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YouGov worked alongside the Solicitors Regulation Authority (SRA) to explore the reasonable adjustments that solicitors and law firms can make to be more accessible for disabled people.

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The Public Sector and Not-for-Profit Team

Gavin Ellison leads our 10-strong Pubic Sector and Not-for-Profit team. Our researchers have expertise in a diverse range of fields from equalities to education, public opinion to communications and campaign evaluation.

Gavin Ellison

“We deliver innovative bespoke solutions that drive social change and inform policy making.”

Other solutions

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Syndicated

Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.

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RealTime

Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.

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Custom Trackers

Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.

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Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211