Government agencies and other public serving organisations need to understand social trends, monitor economic indicators, evaluate public policy programs, and create targeted communications that reach particular demographic groups. At YouGov, our Public Sector and Not-for-Profit team are a partner in these efforts, working to provide you with reliable market information and expert data analysis.

Pioneering techniques
Pioneering techniques
Our innovative and robust methods allow you to quickly gather and analyse key insights among the general public and targeted or hard to reach groups.
Experts in the field
Experts in the field
Highly experienced researchers with specialist expertise across a range of fields, from equalities and education to public opinion, communications and campaign evaluation.
Tailored approach
Tailored approach
Our Research is designed entirely for your needs. We will help you achieve your research goals and apply them to critical decisions, while being mindful of budget constraints.

From opinion polling and perceptions tracking to campaign evaluation and audience segmentation, our team works with central government and its executive agencies, regulatory bodies and consumer protection organisations, charities, NGOs and professional membership bodies (including chartered institutes and trade unions) and regulated industries such as water, rail and air.

We can provide you with reliable market and social research expertise for you to use in evidence-based strategies and data-driven decision-making.

Our highly engaged online community means we can access hard to reach and specialist groups quickly and easily to enable you to better understand your policies and products. Recent projects have seen us carry out research among parents, employees, students, teachers, those with specific health conditions, airport users, and those who donate to charity.

We can also conduct fast surveys among health professionals with our Health Professionals Survey and teachers with Teacher Track.

  • Public awareness
  • Behaviour change models (Com-B, theory of change)
  • Custom campaign and brand tracking
  • Syndicated brand tracking (through BrandIndex and CharityIndex)
  • Continuous opinion tracking
  • Thought leadership
  • Stakeholder research
  • Policy development and evaluation
  • Strategic communications development and evaluation
  • Customised audience segmentation
  • Economic experiments
  • Syndicated audience segmentation (through Profiles)
  • Qualitative research
  • RealTime consumer research

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of over 9 million people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate. We can then showcase their stories via engaging case studies and films (via our in-house film team), helping to engage your stakeholders and customers.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch, allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform. It enables you to explore and interact with your data and survey results in real-time, meaning you can start piecing your story together or collating insights swiftly to meet tight deadlines.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. This means we can augment the insight we gather from custom research with additional profile data for case studies and reports, e.g. respondents’ voting intention, media consumption and income.

The Public Sector and Not-for-Profit Team

Gavin Ellison leads our 10-strong Pubic Sector and Not-for-Profit team. Our researchers have expertise in a diverse range of fields from equalities to education, public opinion to communications and campaign evaluation.

Gavin Ellison

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211