Public Sector and Not-for-Profit Research
Government agencies and other public serving organisations need to understand social trends, monitor economic indicators, evaluate public policy programs, and create targeted communications that reach particular demographic groups. At YouGov, our Public Sector and Not-for-Profit team are a partner in these efforts, working to provide you with reliable market information and expert data analysis.
From opinion polling and perceptions tracking to campaign evaluation and audience segmentation, our team works with central government and its executive agencies, regulatory bodies and consumer protection organisations, charities, NGOs and professional membership bodies (including chartered institutes and trade unions) and regulated industries such as water, rail and air.
We can provide you with reliable market and social research expertise for you to use in evidence-based strategies and data-driven decision-making.
Our highly engaged online community means we can access hard to reach and specialist groups quickly and easily to enable you to better understand your policies and products. Recent projects have seen us carry out research among parents, employees, students, teachers, those with specific health conditions, airport users, and those who donate to charity.
We can also conduct fast surveys among health professionals with our Health Professionals Survey and teachers with Teacher Track.
- Public awareness
- Behaviour change models (Com-B, theory of change)
- Custom campaign and brand tracking
- Syndicated brand tracking (through BrandIndex and CharityIndex)
- Continuous opinion tracking
- Thought leadership
- Stakeholder research
- Policy development and evaluation
- Strategic communications development and evaluation
- Customised audience segmentation
- Economic experiments
- Syndicated audience segmentation (through Profiles)
- Qualitative research
- RealTime consumer research
The advantage
1. Global online community
YouGov operates a global online panel of over 9 million people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate. We can then showcase their stories via engaging case studies and films (via our in-house film team), helping to engage your stakeholders and customers.
2. Advanced analytics
Our online analytics platform, Crunch, allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform. It enables you to explore and interact with your data and survey results in real-time, meaning you can start piecing your story together or collating insights swiftly to meet tight deadlines.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. This means we can augment the insight we gather from custom research with additional profile data for case studies and reports, e.g. respondents’ voting intention, media consumption and income.
Case studies
You're in good company. Join the world's leading organisations that choose YouGov.
The YouGov team was exceptional in helping us gather the voices of people living with terminal and advanced illness in a robust and sensitive way so that our call for a change in the law and culture around death and dying is truly evidence-based and person-centred.
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The research has been incredibly valuable to us, and is used to shape all of our pet health and welfare work through the use of robust, credible research. I would have no hesitation in recommending YouGov to anyone.
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The level of client engagement and guidance by the YouGov team was second to none. I would work with YouGov again and recommend them to other organisations who are looking to pursue a major national research project.
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YouGov worked alongside the Solicitors Regulation Authority (SRA) to explore the reasonable adjustments that solicitors and law firms can make to be more accessible for disabled people.
See case studyThe Public Sector and Not-for-Profit Team
Gavin Ellison leads our 10-strong Pubic Sector and Not-for-Profit team. Our researchers have expertise in a diverse range of fields from equalities to education, public opinion to communications and campaign evaluation.
Gavin Ellison
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Fully customised research consulted to your needs
Contact us now for a consultation from our dedicated team of sector experts.