YouGov is the strongest and most respected research company for representative political survey work in Britain. Our Political and Social Team provides the industry’s most accurate, timely and relevant polling on public attitudes to the Government, political parties and major social, international and public policy issues.
With a commitment to delivering independent insight into trends in public opinion, YouGov is the most quoted research company in the UK. The team has an unrivaled track record in predicting measurable outcomes in general elections, local elections and party leadership contests.
Our rich panel allows YouGov to access particular groups that conventional survey methods struggle to reach. Ready to deliver the most up-to-the-minute data, our team can provide representative, accurate results, coupled with our industry-leading expertise within 24 hours.
The team has researched the electorate’s views on every significant political and public policy issue, ranging from Brexit to Scottish independence, from austerity to immigration and from international aid to the future of the British monarchy. YouGov is the strongest and most respected agency for representative political survey work in Britain.
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Anthony Wells leads our eight-strong Political and Social research team - the most respected team for representative political survey work in Britain. Anthony is an expert in political research, survey design and methodology, renowned for his in-depth knowledge of British politics and elections.
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