Our Esports and Gaming expertise provide answers to the questions that drive your business. Through our unique data sources, we support and inform a wide range of strategic decision-making across the esports and gaming industry.

All major platforms and formats
All major platforms and formats
We offer both strategic and tactical guidance for many of the most successful titles and franchises, across platforms and providers.
We know the business of gaming
We know the business of gaming
We provide key insights and expertise and work with rights-holders, brands, and agencies delivering both media and consumer data.
Evolving with the industry
Evolving with the industry
Amidst rapid change in the industry, we’ve helped guide strategy for some of the biggest gaming franchises, developers, and platforms.

The Esport and Gaming Team provides the most comprehensive suite of insight services in the esports and gaming industry.  We help you understand your audience and provide you with a complete picture to measure overall success. We have a suite of strategic research and analyses services to help you put forward your most compelling proposition.

We employ a custom, holistic approach to gaming research, allowing us to impact game development and decisions at every stage of a game’s life cycle, from concept incubation through post-release, from tactical to strategic.

Our specialities include:

  • Extensive profiling capabilities
  • Continuous tracking and bespoke assessment
  • Modern measurement and reporting
  • Integrated analysis services
  • Research and consulting
  • Concept development
  • Game optimization
  • Post launch tracking
  • Market opportunities
  • Branding and positioning

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Esports and Gaming Team

Nicole Pike, one of the sector’s most-respected experts, leads and is continuously growing our esports and gaming business. The team includes senior researchers, marketers, statisticians, project managers, and data visualization specialists, working together for the gaming industry, across many top titles and franchises.

Nicole Pike portrait photo

Nicole Pike

Global Sector Head of Esports and Gaming

Fully customized research tailored to your needs

Contact us now for a consultation from our dedicated team of sector experts.