Our expertise extends across the full spectrum of financial services sub-sectors and products. From retail and business banking, to mortgages, insurance, life, pensions & investments, savings and loans, we provide tailor-made research to some of the biggest players in the sector.
YouGov’s dedicated team of experienced financial services professionals design bespoke market research solutions for a variety of clients. Our range of specialist techniques and research methodologies give businesses a better understanding of both their customers and target market. We work in partnership with clients to provide actionable insights – answering both the ‘why’ and ‘so what’ questions.
Our vast panel of consumers and business decision-makers both in the UK and internationally allows us to fulfill even the most challenging research requirements. Our team delivers everything from large-scale ‘market’ studies to targeted research focusing on niche groups. In addition, we add significant value by augmenting survey findings with a wide array of profiling information and innovative analytical tools.
We have both the research expertise and sector experience to conduct the full range of research methodologies and specialise in the following areas:
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Matt Palframan leads our established Financial Services research team. The team includes over 15 years' client side financial services experience and over 20 years' agency side research experience. A powerful combination enabling both high quality consultation and research delivery.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
Find out more
Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
Find out more
Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
Find out more