Digital, media and technology are no longer separate but are intrinsic to one another. At YouGov our researcher’s skills and knowledge reflect this dynamic sector with long-standing relationships spanning over 10 years with a range of clients.

State of the art techniques
State of the art techniques
Robust, dynamic solutions augmented by our unique connected data set - The YouGov Cube.
Experts in the field
Experts in the field
Highly experienced experts who design research for the world's leading brands, committed to solving your challenges.
Adaptable to your needs
Adaptable to your needs
We don't have a one size fits all approach, but research designed entirely for your needs and your budget.

Through our research it is clear that digital innovation has led to the worlds of digital, media, and technology becoming increasingly homogeneous. Technology is changing the way media is created and consumed and media companies are adapting how they reach their audiences in a world shaped by devices and mobility.

Our researchers are specialists in their field at building strong client relationships and providing the best value and insights across the market. The likes of broadcasters, manufacturers, content creators, publishers, mobile operators, and retailers are only a subset of clients that we have long standing relationships with, some spanning over 10 years.

We have extensive knowledge and expertise in:

  • Customised brand tracking
  • Syndicated brand tracking (through BrandIndex)
  • Customised audience segmentation
  • Syndicated audience segmentation (through Profiles)
  • Audience understanding
  • Customer satisfaction and loyalty
  • Purchase journey
  • Concept testing
  • Pricing analysis
  • New product design
  • Usage and awareness
  • Campaign evaluation
  • Qualitative research
  • RealTime consumer research

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Digital, Media and Technology Team

Russell Feldman has worked in digital, media and technology at YouGov for the last 11 years and heads up our 15-strong team. Russell has extensive experience and knowledge focusing on consumer trends and demand, brand tracking, customer satisfaction, churn and loyalty and new product development.

Russell Feldman

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211