Digital, media and technology are no longer separate but are intrinsic to one another. At YouGov our researcher’s skills and knowledge reflect this dynamic sector with long-standing relationships spanning over 10 years with a range of clients.
Through our research it is clear that digital innovation has led to the worlds of digital, media, and technology becoming increasingly homogeneous. Technology is changing the way media is created and consumed and media companies are adapting how they reach their audiences in a world shaped by devices and mobility.
Our researchers are specialists in their field at building strong client relationships and providing the best value and insights across the market. The likes of broadcasters, manufacturers, content creators, publishers, mobile operators, and retailers are only a subset of clients that we have long standing relationships with, some spanning over 10 years.
We have extensive knowledge and expertise in:
- Customised brand tracking
- Syndicated brand tracking (through BrandIndex)
- Customised audience segmentation
- Syndicated audience segmentation (through Profiles)
- Audience understanding
- Customer satisfaction and loyalty
- Purchase journey
- Concept testing
- Pricing analysis
- New product design
- Usage and awareness
- Campaign evaluation
- Qualitative research
- RealTime consumer research
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
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Russell Feldman has worked in digital, media and technology at YouGov for the last 11 years and heads up our 15-strong team. Russell has extensive experience and knowledge focusing on consumer trends and demand, brand tracking, customer satisfaction, churn and loyalty and new product development.
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