Consumer Research
Our aim is to uncover new perspectives on consumers across retail, FMCG, travel and automotive to help brands grow in markets characterised by unpredictability, diminishing product differentiation and heightened competitive pressure.
The consumer insights team at YouGov helps clients identify, analyse and address the mega-trends affecting the retail, FMCG, travel and tourism and automotive sectors, as well as the specific challenges faced by brands in their everyday business.
Our industry-leading survey response rates mean we can target hard to reach or niche groups more effectively than anyone else. This means we can pinpoint the unmet needs and expectations of consumer segments, improve product ranges, shelf placement, price and promotions and identify the crucial improvements to customer experience that breed brand advocacy.
We also conduct qualitative consumer research to develop product concepts and monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to fuel growth.
We specialise in delivering the following types of research:
- Customised brand tracking
- Syndicated brand tracking (through BrandIndex)
- Customised audience segmentation
- Syndicated audience segmentation (through Profiles)
- Consumer understanding
- Customer satisfaction and loyalty
- Purchase journey
- Concept testing
- Pricing analysis
- New product design
- Usage and attitudes
- Campaign evaluation
- Qualitative research
- RealTime consumer research
The advantage
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
The Consumer Team
James Mundell leads our 10-strong consumer research team. James has spent over 25 years designing and applying research solutions for many of the world’s leading brands. His team of consumer specialists helps clients to find practical, cost-effective means of answering their most pressing business questions, and prides itself in providing straightforward, insightful and data-driven advice and guidance.
James Mundell
Discover other YouGov products and services
Syndicated
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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RealTime
Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
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Custom Trackers
Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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Fully customised research consulted to your needs
Contact us now for a consultation from our dedicated team of sector experts.