Our aim is to uncover new perspectives on consumers across retail, FMCG, travel and automotive to help brands grow in markets characterised by unpredictability, diminishing product differentiation and heightened competitive pressure.

State of the art techniques
State of the art techniques
Robust, dynamic solutions augmented by our unique connected data set - The YouGov Cube.
Experts in the field
Experts in the field
Highly experienced experts who design research for the world's leading brands, committed to solving your challenges
Adaptable to your needs
Adaptable to your needs
We don't have a one size fits all approach, but research designed entirely for your needs and your budget.

The consumer insights team at YouGov helps clients identify, analyse and address the mega-trends affecting the retail, FMCG, travel and tourism and automotive sectors, as well as the specific challenges faced by brands in their everyday business.

Our industry-leading survey response rates mean we can target hard to reach or niche groups more effectively than anyone else. This means we can pinpoint the unmet needs and expectations of consumer segments, improve product ranges, shelf placement, price and promotions and identify the crucial improvements to customer experience that breed brand advocacy.

We also conduct qualitative consumer research to develop product concepts and monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to fuel growth.

We specialise in delivering the following types of research:

  • Customised brand tracking
  • Syndicated brand tracking (through BrandIndex)
  • Customised audience segmentation
  • Syndicated audience segmentation (through Profiles)
  • Consumer understanding
  • Customer satisfaction and loyalty
  • Purchase journey
  • Concept testing
  • Pricing analysis
  • New product design
  • Usage and attitudes
  • Campaign evaluation
  • Qualitative research
  • RealTime consumer research

The advantage

  1. 1. Global online community

    YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.

  2. 2. Advanced analytics

    Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyse, visualise and present their research findings in one simple, intuitive online platform.

  3. 3. Connected data universe

    The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.

The Consumer Team

James Mundell leads our 10-strong consumer research team. James has spent over 25 years designing and applying research solutions for many of the world’s leading brands. His team of consumer specialists helps clients to find practical, cost-effective means of answering their most pressing business questions, and prides itself in providing straightforward, insightful and data-driven advice and guidance.

James Mundell

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211