The best data, the best tools for your sector
Our approach
YouGov is powered by our unique connected data set – The YouGov Cube. That’s what makes us different. Industry experts with decades of experience have access to data with unrivalled depths of granularity. This combined with our fearless approach to technology and infrastructure has been the catalyst for some of the world’s most compelling arguments, pioneering strategies and competitive business advantage - all based on YouGov research. As a service built on the pulse of consumer perspective it makes us ambitious, keeps us innovative and above all gives you quality holistic insight you can trust. You ask for the answers, we give you the world – all under one roof.
Dedicated teams of sector specialists
Identify actionable insights with the help of our sector experts.
Financial Services
Receive tailored research used by some of the biggest banking and investment players in the sector.
Digital Media & Technology
Innovate with cutting-edge research in the homogeneous world of digital, media and technology.
Consumer
Gain deep consumer and shopper insights across retail, FMCG, travel and automotive.
Political
Gauge public attitudes to the Government, political parties and major social, international and public policy issues.
Corporate Reputation and Business
Understand and manage your reputation, or get to the heart of business issues with the country's top executives,
Public Sector and Not-for-Profit
Insights for Government departments, professional memberships organisations, charities and service providers.
Sport
International research in sports, sponsorship and entertainment for the world's biggest brands and rights holders.
Qualitative Research
Experience pioneering qualitative methods from classic face-to-face interviews to online forums, focus groups and apps.
Affluent Perspective
Delve into critical trends to position your brand to succeed in the affluent marketplace.
YouGov Signal
Social media analytics around the engagement, opinion and market efficiency of your brand from global real time digital expression of opinions.
The best data and technology
All of our syndicated and research offerings are underpinned by the data collected from our online community which is stored in our connected data set - The YouGov Cube - and accessible via our industry leading technology.
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Recognised as the best data in the industry
The YouGov Cube is our connected data set encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.
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Data analytics made simple with the best technology
YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io.
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Continuously updated data through YouGov Panel
YouGov operates a global online panel of millions of panellists across more than 40 countries, including 1 million in the UK, with whom we engage daily online and on mobile. We are proud to serve a panel made up of people of all types. Our proprietary sampling technology allows us to avoid panelist fatigue and guarantee high-quality data.
Case studies
You're in good company. Join the top companies that use YouGov solutions.
The qualitative behavioural research undertaken by YouGov has proved very useful to The Law Society. The results were able to show the importance of the Society’s public legal education programmes. It also highlighted the difficulties that consumers have in assessing the non-price elements of legal work.
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YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world.
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The research has been incredibly valuable to us, and is used to shape all of our pet health and welfare work through the use of robust, credible research. I would have no hesitation in recommending YouGov to anyone.
See case studyYour dedicated team of research experts
Our team of researchers with extensive survey design and industry expertise is there to help you every bit of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are always just a phone call or email away.
Discover other YouGov products and services
Syndicated
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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RealTime
Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
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Custom Trackers
Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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Fully customised research consulted to your needs
Contact us now for a consultation from our dedicated team of sector experts.
custom.uk@yougov.com
+44 (0)20 7012 6211