Offering

Our approach

YouGov is powered by our unique connected data set – The YouGov Cube. That’s what makes us different. Industry experts with decades of experience have access to data with unrivalled depths of granularity. This combined with our fearless approach to technology and infrastructure has been the catalyst for some of the world’s most compelling arguments, pioneering strategies and competitive business advantage - all based on YouGov research. As a service built on the pulse of consumer perspective it makes us ambitious, keeps us innovative and above all gives you quality holistic insight you can trust. You ask for the answers, we give you the world – all under one roof.

SECTOR EXPERTISE

Dedicated teams of sector specialists

Identify actionable insights with the help of our sector experts.

Financial Services
Financial Services
Receive tailored research used by some of the biggest banking and investment players in the sector.
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Digital Media & Technology
Digital Media & Technology
Innovate with cutting-edge research in the homogeneous world of digital, media and technology.
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Consumer
Consumer
Gain deep consumer and shopper insights across retail, FMCG, travel and automotive.
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Political
Political
Gauge public attitudes to the Government, political parties and major social, international and public policy issues.
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Corporate Reputation and Business
Corporate Reputation and Business
Understand and manage your reputation, or get to the heart of business issues with the country's top executives,
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Public Sector and Not-for-Profit
Public Sector and Not-for-Profit
Insights for Government departments, professional memberships organisations, charities and service providers.
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Sport
Sport
International research in sports, sponsorship and entertainment for the world's biggest brands and rights holders.
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Qualitative Research
Qualitative Research
Experience pioneering qualitative methods from classic face-to-face interviews to online forums, focus groups and apps.
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YouGov Signal
YouGov Signal
Social media analytics around the engagement, opinion and market efficiency of your brand from global real time digital expression of opinions.
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YouGov Recommend
YouGov Recommend
Track customer satisfaction with our free YouGov Recommend brand rankings, and benchmark your brand against your competitors.
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COVID-19 Monitor
COVID-19 Monitor
A range of data and research to help you during this challenging time
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YouGov DestinationIndex
YouGov DestinationIndex
Tracks public perception of the world's most popular hotspots.
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Esports and Gaming
Esports and Gaming
Discover our unique data sources and expertise as we support and inform a wide range of strategic decision-making across the esports and gaming industry.
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Technology & panel

The best data and technology

All of our syndicated and research offerings are underpinned by the data collected from our online community which is stored in our connected data set - The YouGov Cube - and accessible via our industry leading technology.

  • cube

    Recognised as the best data in the industry

    The YouGov Cube is our connected data set encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.

  • crunch

    Data analytics made simple with the best technology

    YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io.

  • global

    Continuously updated data through YouGov Panel

    YouGov operates a global online panel of millions of panellists across more than 40 countries, including 1 million in the UK, with whom we engage daily online and on mobile. We are proud to serve a panel made up of people of all types. Our proprietary sampling technology allows us to avoid panelist fatigue and guarantee high-quality data.

TEAM

Your dedicated team of research experts

Our team of researchers with extensive survey design and industry expertise is there to help you every bit of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are always just a phone call or email away.

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts

+44 (0)20 7012 6211