Our approach

YouGov is powered by our unique connected data set – The YouGov Cube. That’s what makes us different. Industry experts with decades of experience have access to data with unrivalled depths of granularity. This combined with our fearless approach to technology and infrastructure has been the catalyst for some of the world’s most compelling arguments, pioneering strategies and competitive business advantage - all based on YouGov research. As a service built on the pulse of consumer perspective it makes us ambitious, keeps us innovative and above all gives you quality holistic insight you can trust. You ask for the answers, we give you the world – all under one roof.


Dedicated teams of sector specialists

Identify actionable insights with the help of our sector experts.

Technology & panel

The best data and technology

All of our syndicated and research offerings are underpinned by the data collected from our online community which is stored in our connected data set - The YouGov Cube - and accessible via our industry leading technology.

  • cube

    Recognised as the best data in the industry

    The YouGov Cube is our connected data set encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.

  • crunch

    Data analytics made simple with the best technology

    YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit

  • global

    Continuously updated data through YouGov Panel

    YouGov operates a global online panel of millions of panellists across more than 40 countries, including 1 million in the UK, with whom we engage daily online and on mobile. We are proud to serve a panel made up of people of all types. Our proprietary sampling technology allows us to avoid panelist fatigue and guarantee high-quality data.


Your dedicated team of research experts

Our team of researchers with extensive survey design and industry expertise is there to help you every bit of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are always just a phone call or email away.

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211