The transition to electric cars and away from petrol and diesel vehicles has led to a fundamental shift in the European automotive market. But are consumers ready to change lanes?

YouGov analysis of consumers and corporate reputation.

YouGov analysis of high street and online clothing retailers.

Connecting the data dots to add meaning and understanding to the NPS metric.

YouGov analysis of British dining habits.

The power of reminiscence in marketing.

YouGov analysis of honesty and social media.

YouGov analysis of how small, medium, and large firms use external suppliers.

YouGov analysis of Brits’ attitudes to insurance.

YouGov analysis of what matters to employers and employees.

YouGov analysis of charity in Britain today.

YouGov analysis of Brits' dietary habits and attitudes to meat consumption.

YouGov analysis of how retail brands are faring on consumer perception in a challenging environment.

YouGov analysis of social media habits, how it varies by platform, and how marketers use it for business

The retail banking industry has undergone many changes in the decade since the 2008 financial crisis, many of which were made to regain trust and improve customers’ banking experience.

How do UK and US consumers feel about brands expressing opinions on social issues?

An analysis of UK consumer perception of airlines using YouGov data.

YouGov current and future analysis of the smart home market.