Measure campaign effectiveness, track brand perception and benchmark customer satisfaction against your competitors with YouGov custom research trackers.

Stay one step ahead with bespoke, comprehensive data, designed and delivered by our research experts. Connect to thousands of already-collected data and deliver real-time results.


How do Custom Trackers work?

Combine our popular standard, syndicated tracking with custom trackers.

Add on ‘why’ questions to interpret the data with accurate context.

Commission custom research using recontact based methodology - a fully supported service that may include bespoke sampling as well as a custom questionnaire. Unlike traditional trackers (with infrequent reporting and requiring long and costly interviews), YouGov Cube Trackers connect to thousands of already-collected data and deliver in real-time.

  • Brand Health and Reputation Tracking

    Invest in monitoring only the moments and audiences that matter most to your brand with our core continuous tracking of your brand and key competitors.

    Supplement your always-on approach with focused modules that allow you to dive deeper into key brand and reputational drivers.

    Provide interpretation and insight that your board, marketers and communications teams need to feel confident that their decision-making is guided by best-in-class brand and reputational intelligence.

  • Campaign Effectiveness Tracking

    From eye tracking and emotional response to real time multi-channel brand and ad perception.

    Discover just how much you are moving the dial with accurate, connected and benchmarked reaction to your above and below the line campaigns.

    Our advanced methods provide the data you need to guide your communication strategy and inform channel investment, as well as offering audience definitions for programmatic buying.

  • Customer and Competitor Satisfaction Tracking

    Identify and diagnose the true pain points your customers experience with your product or service. Invest only in the improvements that will increase and maintain customer advocacy at overall relationship and transactional levels.

    Stay ahead of your competitors by consistently benchmarking your performance against your peers across the most important preference enhancing dimensions.

    Drive competitive advantage by bringing together internal customer and external competitor angles in a world where most consumers are primed to ‘shop around’.

    Get started >


Unlock your competitive advantage

Consumer led
Consumer led
Make decisions grounded by responses from your target audience and the wider market.
Insight driven
Insight driven
Drive investments built on a highly tuned understanding of your brand perception and competitive advantage.
Data fuelled
Data fuelled
React fast with robust, dynamic research augmented by the world’s biggest connected data set – the YouGov Cube.

Bespoke trackers designed around your goals

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211