John SpencerSenior Research Executive
  • Lego adverts hit home with consumersArticle

    Lego adverts hit home with consumers

    Several big British brands have cleverly capitalised on the hoopla around The Lego Movie by recreating their existing TV adverts using Lego people. The results are certainly amusing and – according to new research from YouGov – the Lego-acted adverts performed much better than the original versions in terms ...

    19 Mar 2014