Jane has over 17 years’ experience in qualitative research and joined YouGov in 2012. As Head of Qualitative Research she has worked throughout a broad range of sectors, including retail, consumer, entertainment and technology, as well as having extensive experience working with government and public sector clients.
She is passionate about using new technology in research and combines a strong qualitative background with expertise in online methods and digital qualitative approaches. The qualitative team Jane leads delivers a range of research solutions to clients, including brand communications development and testing, shopper experiences and journeys, and behavioural and observational studies including ethnography and immersion.
As an experienced conference speaker she regularly addresses industry events, including Advertising Week Europe, The Market Research Summit and PRCA National conference. Jane studied at Bristol University and the University of New South Wales.
Article“The world is your oyster”: what consumers think of pirated streaming services
Our focus groups looked at what's driving the growth in streaming piracy and the impact this activity can have
27 Apr 2017- Article
EU Focus Groups: Undecideds know the issues but are still unsure
Ahead of next week’s vote, YouGov conducted focus groups among undecided voters in Newcastle in London
16 Jun 2016 - Article
The Times: Leaders’ speeches group discussion
YouGov ran an online focus group for The Times, looking at reactions to the three party leader’s speeches
08 Oct 2013