Frank SaezChief Revenue Officer

Frank Saez was appointed as Chief Revenue Officer in 2021, having already worked closely with YouGov for more than a decade. SMG Insight, the specialist sports marketing consultancy founded by Frank in 2010, was acquired by YouGov two years ago and has gone from strength to strength since becoming YouGov Sport. As Managing Director of SMG Insight, Frank worked in unique partnership with YouGov to provide pioneering media and consumer research solutions to key players across the sports, sponsorship and entertainment world; he remains widely recognised as a leading expert across the industry, with almost 30 years’ experience of working with major international stakeholders, successfully helping them achieve their business and strategic goals.