ASOS – Marketing Week Masters ‘Brand of the Year’
ASOS was announced as the ‘Brand of the Year’ at this this year’s Marketing Week Masters.
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Ad of the Month - John Lewis
The brand released a 90 second long advert during The Great British Bake Off at the beginning of September,
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Nike's controversial campaign plays well with key target demographic
In early September, sportswear brand launched a major campaign to mark the 30th anniversary of its ‘Just Do It’ slogan.
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A full house – who is driving online bingo’s growth?
YouGov data helps to explain who is driving the bingo boom, as well which brands are performing well
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Disruption in the airline industry - Norwegian Air and Jet2 take flight
Norwegian Air and Jet 2 have improved their standing among the general public – and continue to disrupt the short and long haul market.
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Ad of the month UK – Carabao
This month, energy drinks brand Carabao is the brand which has achieved the highest uplift in its Ad Awareness in the UK. The Thai ...
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EasyJet seen as best value airline among budget beach-holiday bookers
New research from YouGov indicates that EasyJet has maintained its position as the best value for money airline among budget beach-holiday bookers.
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Premier League returns and Paddy Power stands out once again
The Premier League is back – once again providing betting brands with untold opportunities to appeal to potential punters.
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Macmillan tops YouGov CharityIndex Rankings for second year running
For the second year in a row, Macmillan Cancer Support tops YouGov’s CharityIndex rankings.
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Ad of the month - KP Nuts
This month, KP Nuts is the brand that has achieved the biggest uplift in its Ad Awareness score.
