Nine in ten Brits are nostalgic
YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half ...
Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.
YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half ...
This month Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change
Netflix is the most positively talked about brand among millennials for the third year in a row with a score of 80.2 and a ...
This month, Apple’s iPhone achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change
This month, Tesco achieved the highest uplift in Ad Awareness of any brand in the UK with a change in score of 4.3.
The high street may be struggling, but YouGov’s latest brand health rankings is still topped by retail brands.
This month EuroMillions has achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked ...
This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK – a +7.9 change in score.
This month, Sainsbury’s achieved the highest uplift in Ad Awareness of any brand in the UK – a +7.5 change in score.
This month, Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK – a +8.9 change in score