Ad of the Month – Marks & Spencer
This month, Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK – a +8.9 change in score
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John Lewis tops chart for employee pride
John Lewis takes first place in YouGov’s Workforce Rankings for the second year running, followed by new entrant British Airways
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Ad of the Month UK – National Lottery
The ad which achieved the highest uplift in awareness this month is the National Lottery, as it launches its first new game in 13 ...
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Food manufacturers should take advantage of ‘flexitarian’ rise
Consumption of meat and dairy alternatives such as Quorn and plant-based milk is growing, even among people who are not exclusively vegan or vegetarian.
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Heinz most popular brand among British women
Soup and sauce maker replaces Boots at top of YouGov’s latest BrandIndex Women’s Choice Best Brand Rankings
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Ad of the Month - Haribo
This month, Haribo achieved the highest uplift compared to January in Ad Awareness of any brand in the UK.
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Paddy Power’s latest advert scores points with target audience
Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the ...
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Ad of the Month UK - Gillette
This month, Gillette achieved the highest uplift in Ad Awareness of any brand in the UK.
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Netflix rises up BrandIndex Buzz Rankings for 2018
Netflix ends dominant run for discount supermarkets
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Debit card blocks: a solution to a problem?
Last month Barclays became the first high street bank to allow customers to ‘switch off’ certain types of spending on their debit cards - ...
