Retail & consumer

Product placement

Product placement

The British public is split in their support and opposition of the recent decision by Ofcom to relax its product placement rules in TV shows, with 41% supporting the decision ...

  • Generation brew

    New research from YouGov SixthSense reveals that a generational divide exists in UK coffee consumption. 83% of over 55s has drunk a cup of ...

  • Shopping from my sofa

    Online auctioneer and ‘marketplace’ giant eBay has been climbing up the TellYouGov leaderboard in recent days amid a sharp rise in volume score and ...

  • Boost for Best Western

    After Channel 4’s airing of Undercover Boss, the hotel chain Best Western has seen an increase in its BrandIndex ‘Buzz’ score, following Chief Executive ...

  • Water woes for United Utilities

    The hosepipe ban imposed in the North West of England by United Utilities following the driest conditions since 1929 has seen the company’s BrandIndex ...

  • Amazon grocery service a hit

    YouGov’s BrandIndex picked up on the publicity surrounding the launch of Amazon’s home delivery grocery service this month, seeing the online retailer’s ‘Attention’ scores ...

  • Fashion figures

    The fashion brand Levi’s, best known for its denim jeans, is still in demand despite a high ownership rate amongst UK consumers, a new ...

  • Green-fingered grow their own

    A YouGov SixthSense report into the DIY and garden industry reveals that more than a third (34%) of UK adults are now growing fruit ...

  • Alternative antidotes

    A new report from YouGov SixthSense highlighting UK pharmaceutical spending habits reveals that the quick and convenient low-budget fix wins out when it comes ...