Glass half full or half empty

Glass half full or half empty

How beer and cider brands are faring in the minds of UK consumers.

The brewing industry has experienced many changes in recent years, from pub closures and the increase in at-home drinking — to the rise of microbreweries and cider undergoing an image revival.

Faced with an evolving market, more than ever beer and cider brands need to know who their customers are and how they can reach and engage new audiences effectively.

We’ve used YouGov’s syndicated data tools (Profiles and BrandIndex) to look more closely at both beer and cider brands and their drinkers.

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