Home owners and renters want different things. They have different saving priorities and different incomes from which they can save. With these differences comes opportunity. If brands understand what these consumers want they can target their messages and their products accordingly.
This report explores the differences and similarities between home owners and renters, and -importantly- the information brands need in order to understand these consumers.
For this report, we have run in-depth statistical analyses of YouGov Profiles data to produce practical actionable insight including:
1) Demographic information on home owners and renters.
2) Purchase intent of retail brands among home owners and renters.
3) Attitudinal insight into home owners and renters.
4) Attitudes towards financial risk taking.
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