The state of the nations mental health is an increasingly popular topic in the media. Where once mental health may not have been spoken about widely it has now entered the mainstream and help and advice can be found on dedicated online mental health sites. But who uses these sites? And who could benefit from using these sites who don’t already do so?
For this report, we have run in-depth statistical analyses of YouGov Profiles data to produce actionable insight for mental health services looking at:
1) Who uses mental health websites
2) How to target those who don’t use them
3) Where to advertise
4) What messages to use
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