It’s vital for brands to be on social media (it’s estimated that by 2018, 2.44 billion people will be using social networks) but certain demographics are regularly forgotten when considering who to target.
Older generations often present a challenge for businesses to address online. They are less engaged despite having more time to browse as well as more cash to spend than younger generations.
YouGov’s latest report: Social Media: Reaching the Reluctant (based on data from YouGov’s planning and tracking tools) explores the reasons behind the neglect of baby boomers on social media and how brands can build lasting relationships.
Here's a snapshot of what you can expect: