New YouGov Scottish Omnibus research shows that Scots believe that those living in the country should do more to explore it.
Almost three quarters (74%) believe that Scottish people should visit tourist spots in Scotland more frequently. 18% said the current amount is right while only 1% said people should explore less. Those aged 35-44 were the most enthusiastic, with 81% saying Scots should visit places close to home on a more regular basis.
YouGov also asked which famous Scottish landmarks people had visited. Comfortably on top was Edinburgh Castle, which nine in ten (90%) respondents said they had gone to. Staying in the capital, 59% have visited Arthur’s Seat. Elsewhere, 77% have been to the Scottish Highlands, Loch Ness has been visited by 71% and 43% have seen Ben Nevis.
Stephanie Frost, Senior Research Executive, YouGov Scottish Omnibus said: “Tourism is of course, an industry of vital importance in Scotland. There is always room for growth however. Native inhabitants could explore more of the cultural, natural and historical attractions they have on their own doorstep.
The results suggest Scots are very proud of what they have to offer, not just foreign tourists but domestic ones too, the challenge is converting this into actual visits.”
