Pret A Manger has announced plans to create 1,000 new jobs worldwide, including 500 jobs in the UK.
The announcement followed bumper financial results, with sales increasing 17% to £443m and underlying profits up 17% to £61.1m.
Using YouGov’s brand perception tool, BrandIndex, we can gain insight into the recent success of Pret A Manger. By looking at the brand’s overall Index score (a composite of six key measures of brand health) for the past year, we can see that consumers view the food chain very positively, especially in relation to one of its closest rivals, EAT.
On 19 April 2013 Pret A Manger’s overall Index score stood at 11.6, compared to 5.2 for EAT. We can also see that the company’s overall Index score has been consistently higher than EAT. for the year to 19 April 2013.
This high ranking score amongst consumers, especially in relation to one of its main rivals, is reflected in Pret A Manger’s recent business success and undoubtedly underlies its plans for expansion.
