Black Friday 2015


With retailers taking a more strategic approach to sales days last year, 2016 could become even bigger. Brands should look to maximise on the positivity from 2015, continuing to adapt the ‘heavy sell’ technique and inspire shoppers who are looking to get on top of their shopping using convenient means where possible.

The retailers that will perform strongest will be those that best understand how the day evolved last year and, in turn, how this change can positively shape this year’s event for them.

To access the full report which looks at in-depth research into Black Friday 2014 and 2015, please complete the below form: