How to Effectively Conduct B2B Research


Hosted by Rudy Sooprayen, Associate Research Director and Head of YouGov B2B Research, this webinar will cover:


  • The challenges of conducting business research
  • Why it's important to get it right; with coverage comes scrutiny
  • Working with your research agency; achieving effective communication
  • How to structure B2B surveys
  • Thinking about the business sample you need
  • End result; how to make the most of your data




Tuesday 9th August


View recorded webinar here


17 minute webinar


Who should watch?

  • Anyone interested in conducting research with businesses in Britain or internationally (e.g PR managers seeking coverage, Marketing personnel planning campaigns, HR executives looking at company policies etc.)



  • If you have any questions or would like further details please contact us on