How to Effectively Conduct B2B Research


Overview

Hosted by Rudy Sooprayen, Associate Research Director and Head of YouGov B2B Research, this webinar will cover:

 

  • The challenges of conducting business research
  • Why it's important to get it right; with coverage comes scrutiny
  • Working with your research agency; achieving effective communication
  • How to structure B2B surveys
  • Thinking about the business sample you need
  • End result; how to make the most of your data

Webinar

 

Date

Tuesday 9th August

Venue

View recorded webinar here

Duration

17 minute webinar

 

Who should watch?

  • Anyone interested in conducting research with businesses in Britain or internationally (e.g PR managers seeking coverage, Marketing personnel planning campaigns, HR executives looking at company policies etc.)

 

Enquiries

  • If you have any questions or would like further details please contact us on b2b@yougov.com