Reputation Management

We provide global and local reputation research support for governments, blue chip companies, NGOs, think tanks, and smaller businesses. Progressive organisations know their reputation is everything; understanding it, highlighting how to manage it and also providing projects that develop it, is at the heart of what we do.

• Reputation Understanding: For organisations looking to understand their reputation, our approach is to isolate the critical perceptual drivers and highlight the development levers for your priority audiences – customers, employees, suppliers, as well as elite groups such as industry experts, politicians, NGOs and journalists. Reputation can then be tracked over time.
• Reputation Development: To help develop your reputation, we can provide research collateral for communication activities or simply drive internal knowledge, using: ‘thought leadership’ research projects, issue-specific surveys (particularly targeting ‘elites’), and live events with elite audiences

We specialise in conducting research with elite respondents, completing hundreds of in-depth interviews and thousands of quantitative surveys every year. Talk to us about harnessing this approach for your organisation.

We worked in partnership with the PRCA on the Future of Public Affairs Commission.

Read our white paper on Reputation of Banking.

Contact

Oliver Rowe

Director of Reputation Research

Oliver.Rowe@yougov.com

+44 (0)20 7012 6000