Public Services and Not-for-Profits

Our specialist public services and not for profit team provides insight for a broad range of organisations – from government  departments and  agencies to professional membership organisations, charities and  to service providers such as utilities, train operators and airports.

We have longstanding expertise in providing a wide array of services to meet clients’ needs. These include behavioral analysis, campaign tracking, qualitative insight, stakeholder research, public consultation, policy development and evaluation, as well as segmentation and other advanced analytics.

The highly-engaged YouGov panel means we can access hard to reach and specialist groups. Recent projects have seen us carry out research among parents, teachers, those with specific health conditions, people who have switched utilities provider, airport users, and those who donate to charity.

Find out more about our dedicated research teams and how they can help you:


See more on


Contact us

Research project questions?