Summer School


Achieving Impact Through Social Science

YouGov is partnering with the Essex Summer School in Social Science Data Analysis to offer a course in practical quantitative survey research methods that is specifically aimed at those wishing to maximise the impact and effectiveness of their work.

Achieving Impact through Quantitative Social Science is taught by YouGov’s founding director and Head of Political and Social Research for Europe, the Middle East and Africa, Joe Twyman. The course is designed to allow participants to develop the essential skills needed to conduct and improve their own quantitative research, to critically evaluate external quantitative data and to commission effective quantitative research in the future.

At the same time the course provides a vital link between the theoretical aspects of quantitative research and reality.

It is a residential course that takes place at the University of Essex from 10th – 21st July 2017.

About the Course

If you use quantitative research data (or hope to in the future) you always need to make sure that your findings are both significant and meaningful. You need your numbers to count if they are to have impact.

Not all quantitative data are the same, however, and without effective research, the quality of the data, the results and ultimately the findings will suffer.

With a strong emphasis on a combination of formal lectures and daily practical exercises based on real-world examples, this course covers all aspects of the quantitative research process, including survey design, questionnaire development, sample design, data collection, data preparation and data analysis. Particular attention is paid to the presentation and dissemination of results with the aim of maximising impact.

The course specifically highlights where different elements can be refined, where unforeseen problems can occur and where mistakes are often made. The approaches taken and techniques employed to ensure that all stages of the process run smoothly, accurately and efficiently will be explored, along with examples of best practice for gaining attention.

Actual data from the archives of YouGov, as well as live surveys, will be used throughout and will cover a wide range of subject matter from voting preferences to musical preferences.

The most successful members of the class will be given the opportunity to ask questions of their own across a number of European countries.

This course is aimed at participants of all levels. Those who have previously studied quantitative methods will find it compliments their existing knowledge, while those new to the subject will find it a useful introduction.

Finally, if you are looking to work in political research, market research or commercial research, this may be the course for you.

Please note that places are strictly limited so early application is highly recommended.

About the Summer School

Essex is one of the world’s leading social science summer schools and attracts students from all over the world. The Summer School also run courses on, among of other things, data analysis, statistical techniques and mathematics for social scientists and in addition to the learning there is a lively social scene to keep you entertained when you’re not working.

Photos from social events in previous years can be found on the Essex Summer School Instagram Page.

What some students from previous years have said

‘I learned a lot over a short period of time, I feel I learnt practical skills that I will use in my degree and it was very interesting.’

‘The practical elements of the course were stimulating, challenging (at a reasonable level) and fun. The teaching elements were similarly delivered in an engaging manner.’

‘I thought it was taught very well, I enjoyed the course thoroughly and I believe what I have learnt I can use in my education and career, and develop on the knowledge I have gained.’

‘I liked the teaching, the practical exercises, the course mates, the teaching assistants, the course instructor and the social activities. I liked practically everything!’

For more information and to apply for a place visit the Essex University website

Please ensure to select the course name "Achieving Impact through Quantitative Social Science – Session 1 – Course 1B" when applying