The line between media and tech companies continues to blur with delivery companies generating content and content companies focussing more on delivery. Companies are looking to extend their offerings and provide better value to their customers but which of the options is best for your brand?
Brand partnerships are as risky as they can be beneficial so make sure that you know enough about your customers before deciding who would work with and for you.
Are there ‘natural partners’ that media and technology brands should look to for extending their reach?
Your customers have a relationship with your brand but what can you do to improve this relationship and are there brands that you could work with to not only improve current relationship but also to reach out to new customers?
We have experience within the DMT team of working with this growing group of media and tech companies which we feel puts us in a unique position to provide the required insights to our clients.