Consumer


The Consumer and Shopper insights team at YouGov helps clients identify, analyse and address the mega-trends affecting their categories and sectors.

YouGov can support a client’s needs, whether they want to:

  • Pinpoint the unmet needs and expectations of consumer segments
  • Improve product ranges, shelf placement, price and promotions
  • Identify the crucial improvements to customer experience that breed brand advocacy.
  • Conduct qualitative consumer research to develop product concepts
  • Monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to grow and / or reposition them

Additionally, the Consumer and Shopper Insights team has industry-leading response rates of over 30%, meaning it can target hard to reach or niche groups more effectively than anyone else.

YouGov's Consumer team works closely with The Consumer Insights Panel. It is forum of thought leaders with extensive FMCG experience. They come together every quarter to discuss, debate and challenge ideas and customer insights.

The aim is to share and develop new thinking in a marketplace now characterised by unpredictability, diminishing product differentiation and heightened competitive pressure. Learn more about the panel here


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  • Advertising and age

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  • Candid computer

    Nearly one third of British youths watches more video on a computer than on a TV, according to a survey commissioned by RealNetworks. The ... (Comments: 0)

  • Wind in their sales

    Dyson, the appliance manufacturer famed for its ‘bagless’ vacuum cleaners, has been causing a stir on the TellYouGov leaderboard recently, reaching a volume score ... (Comments: 0)

  • Live TV on your mobile?

    The majority of the British public would watch free-to-air TV on their mobiles in at least one environment, new research undertaken on behalf of ... (Comments: 0)

  • Amazon stands tall

    Online retailer Amazon.co.uk is proving popular among TellYouGov users, or ’tyggers’, as its volume score records a high 89 points, an increase of 43 ... (Comments: 0)

  • Cabin pressure

    BA’s recent public spat with its cabin crew over pay and work conditions is but one of the recent problems to beset the UK ... (Comments: 0)

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