Consumer


The Consumer and Shopper insights team at YouGov helps clients identify, analyse and address the mega-trends affecting their categories and sectors.

YouGov can support a client’s needs, whether they want to:

  • Pinpoint the unmet needs and expectations of consumer segments
  • Improve product ranges, shelf placement, price and promotions
  • Identify the crucial improvements to customer experience that breed brand advocacy.
  • Conduct qualitative consumer research to develop product concepts
  • Monitor and track consumer brand relationships, helping clients to act on specific brand drivers in order to grow and / or reposition them

Additionally, the Consumer and Shopper Insights team has industry-leading response rates of over 30%, meaning it can target hard to reach or niche groups more effectively than anyone else.

YouGov's Consumer team works closely with The Consumer Insights Panel. It is forum of thought leaders with extensive FMCG experience. They come together every quarter to discuss, debate and challenge ideas and customer insights.

The aim is to share and develop new thinking in a marketplace now characterised by unpredictability, diminishing product differentiation and heightened competitive pressure. Learn more about the panel here


  • Ouch potato

    The negative publicity surrounding the recent ‘toxic sofa’ lawsuit involving Homebase and Argos (both part of the affected Home Retail Group) has coincided with ... (Comments: 0)

  • A bag is for life...

    The majority of the British public believes a blanket charging system, whereby all shops and supermarkets charge customers for plastic bags, would be a ... (Comments: 0)

  • Boring banners?

    From the million dollar webpage to the bombardment of targeted advertising on Facebook, there can be no doubt that the proliferation of the Internet ... (Comments: 0)

  • Shell’s ‘Buzz’ and ‘Reputation’ scores have taken a hit over the past month in BrandIndex, falling 5.2 and 4.5 percentage points respectively. Scores have ... (Comments: 0)

  • You would be forgiven for thinking that everyday codes of conduct do not apply when sale season hits the shops, but our survey suggests ... (Comments: 0)

  • Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery from the dive in ‘buzz’ scores triggered ... (Comments: 0)

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